Turn your ideas into headlines.

Want to know how?

Join readers of Keeping Shop

Keeping Shop is my newsletter dispatch on AI, media, and public relations. Pull up a chair. Let's talk shop.

Who are we?

Hello. I’m Juliana, a publicist for your ideas and a media expert.

After years in investigative journalism, I took a leap and designed my first health care affordability campaign, driven by an instinct to champion the underdog. Using a combination of storytelling, data, and messages that resonated in the moment, my campaign earned viral coverage in Forbes. Since then, I’ve been quoted in The Economist, CBS News, Marketplace, The Wall Street Journal, and more publications as a health care advocate. I also testified before Congress to help push a major federal reform over the finish line and placed more than 2,000 pieces in the media on behalf of cause and client work.

Strategic media attention increases discoverability, strengthens credibility, and builds the kind of brand reputation that attracts customers, funding, and talent. With the right guidance, you can change minds, redirect national conversations, and yes, even change the world. 

As AI transforms brand discovery, experts consistently emphasize that compelling storytelling, trustworthy writing, and high-quality media placements are becoming even more essential.

Prior to working in issue advocacy, I reported for The Oklahoman and papers in Chicago and Michigan and won national and regional awards for investigative reporting, breaking news, and feature writing. My articles have appeared in The Washington Post, Al Jazeera America, Agence France-Presse, the Associated Press, and in newspapers around the U.S.

Today, I use that experience to help clients:  

  • Build earned media strategies and pitch the press to land coverage that increases discoverability, credibility, and influence.

  • Develop op-eds, white papers, and executive materials that clarify complex ideas and make them impossible to ignore.

  • Coach leaders for high-visibility moments with disciplined messaging and situational readiness.

  • Train business leaders on how to integrate AI into their workflows without losing originality, judgment, or voice.

So enough about me. I want to hear more about your ideas. Let’s find your voice, together, cut through noise, and earn that sweet, sweet strategic media attention.

Services and approach

Media Engagement and Strategic Communications

Executive and Policy Materials Preparation

Editorial Thought Leadership Development

Leadership AI Coaching

My clients have been featured in

Wall Street The Hill The Washington Post New York Times STAT Reuters Politico Modern Healthcare Inside Health Policy CBS Mornings Beckers Healthcare Associated Press Axios Fierce Healthcare Wall Street The Hill The Washington Post New York Times STAT Reuters Politico Modern Healthcare Inside Health Policy CBS Mornings Beckers Healthcare Associated Press Axios Fierce Healthcare